About

Emma aime is a style and lifestyle blog incorporating all the things in life that I love. Begun by Emma Powick in July 2009 as a way to share her favourite things with the world namely vintage fashion from the 40's and 50's, old movies, books, sewing, cooking and general housewifery, days out and travel and of course tattoos!

Emma aime is not your average fashion blog. The blog concentrates on vintage style not current trends. As Chanel herself said “Fashion fades, only style remains the same.” It's all about creating a personal sense of style rather than following the fleeting fashions of the moment.

The name of the blog itself comes from a miss-translation of the French "Emma loves". Emma now knows this isn't technically correct but it seems a little to late to change now!!!