Monday, October 7, 2013
Von Follies Comes Back to Australia
In announcing the launch, Dita Von Teese says: “Myer has really embraced the more distinctive and risqué pieces, so I really respect their sense of adventure and their belief in the collection. The line has evolved quite a bit since it's beginnings, and I've had much more freedom to create the kind of decadent lingerie I love to wear. The new collection captures the essence of retro glamour beautifully in a modern, wearable way.”
The glamorous lingerie range is inspired by Dita’s personal collection of vintage lingerie, embodying a modern reincarnation of classic 1950s glamour. The new collection will be available at ten Myer stores nationally: Melbourne, Sydney, Chadstone, Bondi, Chatswood, Brisbane, Perth, Adelaide, Canberra and Pacific Fair. Dita Von Teese lingerie will also be available online at www.myer.com.au from October.
To celebrate the launch of Dita Von Teese lingerie, Dita will visit Australia for a special guest appearance on Melbourne Cup Day, heading up the Myer Fashions on the Field judging panel, as well as attending the Myer Marquee.